Did you know...
60-80%
of training content that organizations produce is considered scrap learning?
That means most organizations are dreadfully overspending-- wasting money, time, and resources on training that is either never accessed or never applied on the job.
Learning campaigns can stop the bleeding. And even more than that. They can create excitement and enthusiasm around learning and development at work.
What's a
Learning Campaign?
Learning campaigns are targeted marketing efforts that drive your users to training content (because they're intrigued now!) and keep learning top of mind.
We create microfunnels and use conversion content-- including emails, internal social media, and video-- to turn employees into active learners.
With our learning campaigns, we can...
Excite employees about the learning opportunities coming their way.
Educate with short-form content like whisper courses, challenges, and micro-video.
Lead the way to resources and training materials that might otherwise be lost in the shuffle.
Encourage continuous learning beyond a single training event (after all, most training is complex, and most complex things can't be learn in just a few hours).
Save money and improve the employee experience with targeted learning campaigns.
Learning Campaign Packages
Whether you need to encourage your team with subtle reminders or an all out campaign, we have a package of solutions to meet your needs. Pick from three easy options.
1
The Nudge
When your audience needs a little nudge to get going, this package can help drive them where they need to go on game day or get them to take small actions over time.
The Nudge includes:
-
Basic audience analysis
-
Microcontent strategy documentation
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An email campaign with copy for 5 scheduled emails, including basic branded graphics (can be substituted for 5 social network posts for one platform)
-
1 PDF worksheet (up to 2 pages of content)
2
The Challenge
We create a Challenge campaign that gets people moving. This is the perfect solution for important learning and development initiatives. With upgraded content and approaches, you'll light a fire that gets people excited for what comes next.
The Challenge includes:
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Basic audience analysis
-
Funnel strategy documentation
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An email campaign with copy for 5 scheduled emails, including basic branded graphics (can be substituted for 5 social network posts for one platform)
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Up to 5 minutes of video content (stock, client-provided content, semi-custom animation options available)
-
1 badge / certificate graphic
-
1 PDF worksheet (up to 2 pages of content)
3
The Hype
When learning is top priority, you want The Hype. We'll drive learners from intrigue to transformation with conversion copy, content, and actual microlearning.
The Hype includes:
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In-depth audience analysis
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High level strategy documentation
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An email campaign with copy for 10 scheduled emails, including basic branded graphics (can be substituted for 10 social network posts for one platform OR a 5 email / 5 post split)
-
Up to 5 minutes of video content (stock, client-provided content, semi-custom animation options available)
-
1 PDF worksheet (up to 3 pages)
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One 7taps microtraining module (up to 30 slides)*
*Requires 7taps Pro account
