P E R S O N A L
B R A N D I N G

Figure out how you want others to perceive and respond to your brand so that you can align your actions with that vision.

Use your desired attributes to guide you in the development of your brand style guide, including the tone and voice you'll apply to copy.

Use the exercise as an opportunity to reflect on your personal values and how you want them (or don't want them) to carry into your work.